Awkward convosation video;
Sunday, 21 July 2013
Wednesday, 17 July 2013
Transition work
Introduction to the male gaze theory;
The gaze theory and concept of 'gaze' can be thought about in three ways; how men look at women, how women look at themselves and how women look at other women. Laura mulvey believes that film and media audiences have to view characters from the prospective of the heterosexual male. Music videos play a big part in this theory in terms of support because of the lyrics to the song, anther concept is camera shots, for example in the film mean girls, when we first meet the 'prettiest' girls in schools to show they have all the power because they look the best and wear the least clothes. Jonathon Schroeder(1998) goes as far to say that the gazer is superior to the whom or what is being gazed at, which supports Mulvey's theory because she implies that younger girls are being 'brainwashed' into having to look a certain way. However her theory collides with Schroeder's because she notes that men look at women as objects, so they are not superior to these men.The theory can also be flipped and used as the female gaze. Many directors will use the best looking actors to play, for example, action characters. Action films are stereotypically for males however if women have someone to 'gaze' at, the film/ video's audience will become broader.
video one.
This music video uses more of a male stereotype rather than female, because it shows how the men follow the women around and look up to her. The mediation of the boys is the video is huge, reality is that they generally like writing songs and singing them, however due to the media's must have alterations, the boys are portrayed to be female obsessed and represented in that way because younger girls will think that the boys will chase after them like they do in the video. The women in fact, is represented to be normal, and serious about her job (directing) however the stereotype is still in place because of her short dress and tight underwear shown in the video. Business women in real life generally wear suits, with short hair pulled away from their face, they do not wear underwear in the work place. For the sake, and humour, of the video this is to some extent necessary. However; the women wearing what she is is an extreme case of mediation. the selection of camera shots for example, shows the audience her legs and bum before anything else. The representation of women has serious effects on young girls in the real world.
video two.
mileyyy from leah on Vimeo.
This music video gives strong support toward the male gaze theory being true. because it explains the way men and women look at women, the video shows that Miley is trying to do this herself. From recent news, everyone is aware that she cut her hair HERSELF, and chooses her revealing clothes, HERSELF. This is evidence that Miley is using the theory and the media to her advantage. She wants men to watch her videos and want her, and she wants women to watch her videos and see how grown up she is now, as she craves fame for her current work, not the young soap star whom she is so well known for.
The theory can apply to this video so well because the clothing, camera shots, dance moves and more just scream 'look at me'. this is a clear case of the media creating a stereotype in order to claim fame.
video three.
lolipop from leah on Vimeo.
This video can explain the classic case of male gaze theory back in 1975. women are seen as objects, visual pleasure and basically a mans confidence boost. the girls in this video are used for a few reasons. 1 is to attract a male audience, because mostly women will watch the video to watch the male artist. One of the huge criticisms of Mulvey's theory is that since 1980, there has been an increase in male nudity in the media, to attract women. In this video, lil' wayne is shown somewhat nude throughout the video to draw in a female auidnece. this then leads on to the fact that the stereotyped women in the video are there to send a message to women, that they have to look or dress like these women to be able to be around lil' wayne.
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