Choosing between the three styles of music videos, concept, performance and narrative, would be extremely difficult because after researching music videos I found that very few fit into just one category. For example; arctic monkeys brainstorm has been classed by many as a performance video. However, in my opinion I think it has a hint of concept style video in it.
many videos are hard to define and therefore I would create my video with a bit of all three styles in it.
The reason why I would do this is because it will attract almost all consumers, and the idea would be something along the lines of the band or singer performing the song in lots of different places. however there would be a narrative story about another character whom is nothing to do with the band/artist, and the artists would pop up in the background of the scenes in this storyline. This characters story would have something to do with the song lyrics and words but the storyline would be emphasised for audience attraction and entertainment. Therefore, the performance part of my video idea would be the actual artist/s singing or playing in different locations and settings, however the fact that they are randomly singing in the middle of a town for example creates a concept element to the video. The narrative element would be created from the spate character and this storyline, as noted, would not be completely relatable to the song and therefore adds another concept element to the music video.
The advantages to the style I chose would be that the audience is guaranteed to be drawn into the video what ever their taste. The concept would have to be quite strange to allow the video to become well known, and maybe the narrative should be less relatable to the song. The huge disadvantage to this technique is that all the different styles in one may be too much for the viewer and they may decide that it is too unusual, although my research shows that music videos are pretty hard to beat on the strange scale.
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